This programme is designed to provide extensive academic and professional training to students in integrated marketing communication by blending what used to be separated modes of advertising, public relations, marketing, and new media.
This programme aims at:
Educating students for careers in marketing communications and branding
Enhancing students skills in constructing communication programs driven from consumer and stakeholder insights
Helping students to learn how to leverage technologies and networks to connect consumers with brands through the channels that are most relevant and interesting to them in this technology-driven age
Developing students analytical and critical thinking abilities in measuring the results of their communications programs